Recent Stories
Popular Stories
Newsletter Archive
La Strada Maestra
- 2008
- Issue 16: Nov/DecNov/Dec Issue 16
1.
2. - Issue 15: OctoberOctober Issue 15
1.
2. - Issue 14: SeptemberSeptember Issue 14
1.
2. - Issue 13: AugustAugust Issue 13
1. New Website Launches
2. Maserati Looks Fine in '09 - Issue 12: JulyJuly Issue 12
1. Nothing But Blue Skies
2. Theme Parks - Issue 11: JuneJune Issue 11:
1. California Dreamin
2. Lamborghini Grand Opening - Issue 10: MayMay Issue 10:
1. Steering Toward the Next Apex
2. WV Costly for Car Owners - Issue 9: AprilApril Issue 9:
1. Ferrari F149 GT A Go
2. LP560-4, Gran Turismo S - Issue 8: MarchMarch Issue 8:
1. A Case For Space
2. Killer Cinqueporte - Issue 7: FebruaryFebruary Issue 7:
1. Articolo: Detroit, Etc.
2. New Year, New Design - 2007
- Issue 6: DecemberDecember Issue 6:
1. New Track for '08 Challenge
2. Sequel: 'FXX Reloaded' - Issue 5: NovemberNovember Issue 5:
1. GranTurismo Here Now
2. Tips for Winter Storage & Driving - Issue 4: OctoberOctober Issue 4:
1. Italians Rock the House at Frankfurt
2. Baltimore Grand Opening - Issue 3: SeptemberSeptember Issue 3:
1. Future Ferrari is Lean and Green
2. Dealerships, Track Events Grow - Issue 2: AugustAugust Issue 2:
1. To Be Driven and Driven Its Been
2. War Changes Everything - Issue 1: JulyJuly Issue 1:
1. Road Cars, Racing, and Maserati
2. In Change is Opportunity
FMoW 2005-07
- 2007
- JuneVol 14 No 6
1. Bennett Sets Record
2. Raduno Primavera Recap - MayVol 14 No 5
1. M.O.B. Now Open
2. The Racing Line - AprilVol 14 No 4
1. Gran Turismo
2. MC12 Carbon Copy - MarchVol 14 No 3
1. 612 Scaglietti Celebrates 60
2. Pre-Owned Maserati Cert. - FebruaryVol 14 No 2
1. Ferrari Innovation Pays Off
2. 612 Scaglietti GTC - JanuaryVol 14 No 1
1. QP Automatic Arrives
2. Hibernation Rituals Rethought - 2006
- DecemberVol 13 No 12
1. 20,000M To Prove A Point
2. Alfa's U.S. Reintroductoin - NovemberVol 13 No 11
1. Maserati Shines at Monterey
2. Perfect Gift Solutions - OctoberVol 13 No 10
1. Ferrari's Going Everywhere
2. GranSport Spyder Secret - SeptemberVol 13 No 9
1. Service Records Add Value
2. Synergy's Unique Value - AugustVol 13 No 8
1. Retro 612s
2. Maserati Hits High Notes - JulyVol 13 No 7
1. Curiosity, Luck and the Coppa
2. Sucking Air Mysteries - JuneVol 13 No 6
1. 599 Acceleration Evolution
2. Sport GT Tweaks - MayVol 13 No 5
1. Ferrari Individuality Returns
2. Raduno Primavera Blossom - AprilVol 13 No 4
1. 599 Technology Transfer
2. Building The Maserati Niche - MarchVol 13 No 3
1. Classic Ferrari Preservation
2. Honors, Prestige Goes To QP - FebrauryVol 13 No 2
1. 599 GTB
2. 2005 Maserati Strides - JanuaryVol 13 No 1
1. Challenge Evolution
2. Future Ferraris - 2005
- DecemberVol 12 No 12
1. Ferrari Takes China
2. Tifosi Days and Holidays - NovemberVol 12 No 11
1. GG50 Concept Car
2. Ferrari Innovation Goals - OctoberVol 12 No 10
1. 360 Challenge GT
2. Blind Man, Maserati Set Record
LW 2005-07
- 2007
- JuneVol 3 No 6
1. Murcielago Superleggera
2. Raduno Recap - MayVol 3 No 5
1. Gallardo at Strathmore Hall
2. The Racing Line - AprilVol 3 No 4
1. Faster Is Better
2. Lamborghini Old School - MarchVol 3 No 3
1. Gallardo 5,000th Milestone
2. Gallardo Hits Box Office Gold - FebruaryVol 3 No 2
1. Gallardo Spyder: Perfect Dream
2. Lamborghini Production Up - JanuaryVol 3 No 1
1. LP640 Roadster, Still Extreme
2. Gallardo: Italian GT3 Title - 2006
- DecemberVol 2 No 12
1. Gallardo Vs. Porsche
2. Gallardo Dominates and Sets Records - NovemberVol 2 No 11
1. Feeding the Aficionado's Mind
2. LP640 Versace: The Perfect Gift - OctoberVol 2 No 10
1. LP640 Darwinism
2. All-Star Gallardo Nets Big Bucks - SeptemberVol 2 No 9
1. We Drive The LP640
2. Miura Prices On The Rise - AugustVol 2 No 8
1. LP640: Power Generation
2. Keeping an Egear Sharp - JulyVol 2 No 7
1. LP640 In The Navy
2. Gallardo GTR at Nurburgring - JuneVol 2 No 6 ???
1.
2. - MayVol 2 No 5
1. Murcielago At 2000
2. May 7th: The Beginning - AprilVol 2 No 4
1. A Long Time Coming
2. Murcielago Draws First Blood - MarchVol 2 No 3
1. LP640, New King of the Hill
2. 2005 Goal Achieved - FebrauryVol 2 No 2
1. Concept M: Revisiting the Miura
2. Spyder Makes DC Debut - JanuaryVol 2 No 1
1. Enbracing The Radical Within
2. Gallardo Starts Victory Hunt - 2005
- DecemberVol 1 No 8
1. Lamborghini Success and Costs
2. Lamborghini Stuff - NovemberVol 1 No 7
1. Lamborghini's Under The Hammer
2. Murcielago On Steroids - OctoberVol 1 No 6
1. Simply Revolutionary
2. Going Hollywood
Newsletter Awards

2008 Communicator Silver Awards
Writing, Feature Article, Design, Overall Newsletter

2007 MarCom Gold Award
Newsletter Writing
60 Years On
Written: December 19, 2007
Ferrari threw one heck of a birthday party for itself this year. Nearly yearlong and practically glo-bal in scale, the celebration of an illustrious history ran from elaborate fetes to Felipe’s donuts in Bernie Ecclestone’s priceless 375 F1—winner of the 1951 British GP, the Scuderia’s first F1 victory. At the ...
Bastards: Ferrari-powered Rambler
Written: December 10, 2007
What do you do with a 1960 Rambler wagon and a wrecked 360 Modena? You build a street rod, naturally. This one is on a custom box-channel frame that accepts the Ferrari drivetrain and suspension components. The Rambler gives up only its art deco body shell (and dash, presumably). The ...
Bathwater Goes, Baby Stays
Written: December 20, 2007
LSM Is Golden – We are pleased to announce that La Strada Maestra has won a MarCom Gold Award for newsletter writing. According to the organizers, the award is part of “an international creative competition that recognizes outstanding achievement by marketing and communication professionals. Entries come from corporate marketing and ...
F1 Roundup
Written: December 14, 2007
Ex-Ferrari tech director Ross Brawn has joined Honda as team principal to oversee F1 car development and competition there. A coup for cellar-dweller Honda, Brawn engineered M Schumacher’s five championships at Ferrari and two at Benetton. RB went on leave from Ferrari when MS retired. His permanent departure precipitates a ...
Ferrari Fire
Written: December 12, 2007
Ferrari Fire – Wildfires in California are a regular feature of the landscape. Like hurricanes, they even get named. This October the most devastating was the Witch Fire that threatened much of San Diego. But to gearheads it may be better known as the Ferrari Fire. The blaze consumed a ...
First Drive: Alfa 8C Competizione
Written: December 4, 2007
Reviewers are getting their first drives in the Alfa Romeo 8C Competizione, coming to the US in July but already on sale in Europe. Based on their euphoria, expect the 8C on many a best-car list next year.
The 444-hp-V8-powered, carbon-bodied Alfa, torn free of the Balocco, ...
FXX Evoluzione: The Beat Goes On
Written: December 8, 2007
Ferrari rolled out a new and improved version of the FXX, the rolling test bed that 20 privileged participants have paid a high fee to drive at various events the past two years on the company’s behalf. The new FXX is called Evoluzione, and for good reason. With a thousand ...
Gift Ideas 1: Watches
Written: December 23, 2007
Contagiri Timepiece by Mazzuoli (from $3,500) – Here’s something you don’t see every day: a watch with a 270-degree sweep. Guiliano Mazzuoli raced an Alfa Romeo Giulia Sprint GTA back in the ‘60s, and apparently the memory is still very much alive. The designer fashioned the Contagiri watch after the ...
Gift Ideas 2: Vision
Written: December 24, 2007
Ferrari VISIO 8x25 Binoculars ($199) – Whether it’s trackside or at the opera house, who couldn’t use high-quality, lightweight binoculars? These Ferrari Visio binoculars from William Optics weigh less than a pound yet feature eight-times magnification and extra-sharp multi-coated optics. The body is made of carbon fiber and sports the ...
Gift Ideas 3: Luggage
Written: December 25, 2007
Ferragamo For Maserati Luggage Set ($8,300) – For people going places, stylish and well crafted luggage is a travel essential. For people going places in a Maserati, a customized luggage set by Ferragamo is de rigueur—especially in the GranTurismo’s case. That’s because the five pieces were designed to fit ...
Gift Ideas 4: Toys
Written: December 26, 2007
F430 For Tykes ($900) – Produced in Italy under license by Ferrari, this F430 is faithfully reproduced in high quality, non-toxic materials. It has dual function brakes, forward and reverse and a top speed of 2.5 mph. It runs on a six-volt battery, charger included. For ages 3 to 6 ...
Gift Ideas 5: Accessories
Written: December 27, 2007
Automobili Lamborghini Battery Conditioner and Charger ($179) – This sophisticated charger uses pulse current technology that protects your car’s battery and onboard electronics from overcharging. So you can hook it up and forget it—just right for winter storage. The unit comes with clip-on terminals for quick installation and sealed connector ...
Gift Ideas 6: Electronica
Written: December 28, 2007
Meridian F80 Digital Sound System in Ferrari Livery (From $2,900) – Like the cars from Maranello, this compact, transportable system combines beauty and high performance in one svelte product. With 80 watts per stereo channel, the award-winning Meridian F80 handles most digital audio formats, including CD, DVD, MP3, WMA, DAB, ...
Gift Ideas 7: Racing Sim
Written: December 29, 2007
Sony PlayStation 3 ($400-500), Gran Turismo HD (free demo) and Peripherals – In the history of computer gaming—a grain of sand in an hourglass but forever in the world of silicon chips—PlayStation and Gran Turismo together have been the definitive racing sim. That is all the more true with the ...
Gift Ideas to Rev Up the Holidays
Written: December 1, 2007
<p>Gift ideas for the supercar fan and family abound this season as Ferrari, Maserati and Lamborghini offer more and more quality branded goods. When you spot Arancio-colored ornaments with that familiar gold-on-black bull, you know even the bad boys from Sant’Agata have gotten into the holiday spirit. (Although with those ...
Heir Induction
Written: December 30, 2007
Design legend Sergio Pininfarina was inducted into the Automotive Hall of Fame recently. After dozens of memorable designs for carmakers of every stripe, we can say Pininfarina has saved his best for Ferrari and Maserati. Witness his Ferrari Daytona, F40, 550 Barchetta, 612 Scaglietti, the current Quattroporte and luscious new ...
HRAG Hosts F1 Engineers (to Be)
Written: December 13, 2007
HRAG Hosts F1 Engineers (to be) – Racing is a raison d’être at High Road Auto Group. So we were happy to provide the venue for a recent F1 race. That’s right— F1 race. More properly, the competition was a race amongst miniature cars and part of F1 in Schools, ...
Last Stop, New Jersey
Written: December 31, 2007
The Ferrari Challenge will be one of the first events held at New Jersey Motorsports Park. But the embryonic facility already has a pedigree of sorts. It is owned and being developed by Harvey Siegal, the principal and driving force behind VIR’s resurgence the past nine years.
Runway Models
Written: December 1, 2007
In other company news, High Road Auto Group lent cars and prestige to last month’s launch of ProJet, a new aviation consulting and aircraft management firm at Winchester Regional Airport. ProJet put on the dog for the affair, delivering guests by limo to a spanking-new hangar filled with food, champagne, ...
Scuderia, Superleggera make evo COTY List
Written: December 19, 2007
Cars of the Year – evo magazine announced a short list of cars it considers contenders for its eCOTY Award. On that list are the F430 Scuderia and Gallardo Superleggera. “Don’t think for a moment that the Superleggera is just a Gallardo with a few overwrought embellishments. It’s a stunning ...





