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Browse by Newsletter: #6 (20)

Newsletter Archive

La Strada Maestra

FMoW 2005-07

LW 2005-07

Newsletter Awards

  • 2008 Communicator Silver Awards

    Writing, Feature Article, Design, Overall Newsletter

  • 2007 MarCom Gold Award

    Newsletter Writing

Bollettino

60 Years On

Written: December 19, 2007

Ferrari threw one heck of a birthday party for itself this year. Nearly yearlong and practically glo-bal in scale, the celebration of an illustrious history ran from elaborate fetes to Felipe’s donuts in Bernie Ecclestone’s priceless 375 F1—winner of the 1951 British GP, the Scuderia’s first F1 victory. At the ...

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Off the Reservation

Bastards: Ferrari-powered Rambler

Written: December 10, 2007

What do you do with a 1960 Rambler wagon and a wrecked 360 Modena? You build a street rod, naturally. This one is on a custom box-channel frame that accepts the Ferrari drivetrain and suspension components. The Rambler gives up only its art deco body shell (and dash, presumably). The ...

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Compagnia

Bathwater Goes, Baby Stays

Written: December 20, 2007

LSM Is Golden – We are pleased to announce that La Strada Maestra has won a MarCom Gold Award for newsletter writing. According to the organizers, the award is part of “an international creative competition that recognizes outstanding achievement by marketing and communication professionals. Entries come from corporate marketing and ...

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Corse

F1 Roundup

Written: December 14, 2007

Ex-Ferrari tech director Ross Brawn has joined Honda as team principal to oversee F1 car development and competition there. A coup for cellar-dweller Honda, Brawn engineered M Schumacher’s five championships at Ferrari and two at Benetton. RB went on leave from Ferrari when MS retired. His permanent departure precipitates a ...

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Bollettino

Ferrari Fire

Written: December 12, 2007

Ferrari Fire – Wildfires in California are a regular feature of the landscape. Like hurricanes, they even get named. This October the most devastating was the Witch Fire that threatened much of San Diego. But to gearheads it may be better known as the Ferrari Fire. The blaze consumed a ...

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Bollettino

First Drive: Alfa 8C Competizione

Written: December 4, 2007

Reviewers are getting their first drives in the Alfa Romeo 8C Competizione, coming to the US in July but already on sale in Europe. Based on their euphoria, expect the 8C on many a best-car list next year.

The 444-hp-V8-powered, carbon-bodied Alfa, torn free of the Balocco, ...

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Bollettino

FXX Evoluzione: The Beat Goes On

Written: December 8, 2007

Ferrari rolled out a new and improved version of the FXX, the rolling test bed that 20 privileged participants have paid a high fee to drive at various events the past two years on the company’s behalf. The new FXX is called Evoluzione, and for good reason. With a thousand ...

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Articolo

Gift Ideas 1: Watches

Written: December 23, 2007

Contagiri Timepiece by Mazzuoli (from $3,500) – Here’s something you don’t see every day: a watch with a 270-degree sweep. Guiliano Mazzuoli raced an Alfa Romeo Giulia Sprint GTA back in the ‘60s, and apparently the memory is still very much alive. The designer fashioned the Contagiri watch after the ...

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Articolo

Gift Ideas 2: Vision

Written: December 24, 2007

Ferrari VISIO 8x25 Binoculars ($199) – Whether it’s trackside or at the opera house, who couldn’t use high-quality, lightweight binoculars? These Ferrari Visio binoculars from William Optics weigh less than a pound yet feature eight-times magnification and extra-sharp multi-coated optics. The body is made of carbon fiber and sports the ...

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Articolo

Gift Ideas 3: Luggage

Written: December 25, 2007


Ferragamo For Maserati Luggage Set ($8,300) – For people going places, stylish and well crafted luggage is a travel essential. For people going places in a Maserati, a customized luggage set by Ferragamo is de rigueur—especially in the GranTurismo’s case. That’s because the five pieces were designed to fit ...

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Articolo

Gift Ideas 4: Toys

Written: December 26, 2007

F430 For Tykes ($900) – Produced in Italy under license by Ferrari, this F430 is faithfully reproduced in high quality, non-toxic materials. It has dual function brakes, forward and reverse and a top speed of 2.5 mph. It runs on a six-volt battery, charger included. For ages 3 to 6 ...

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Articolo

Gift Ideas 5: Accessories

Written: December 27, 2007

Automobili Lamborghini Battery Conditioner and Charger ($179) – This sophisticated charger uses pulse current technology that protects your car’s battery and onboard electronics from overcharging. So you can hook it up and forget it—just right for winter storage. The unit comes with clip-on terminals for quick installation and sealed connector ...

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Articolo

Gift Ideas 6: Electronica

Written: December 28, 2007

Meridian F80 Digital Sound System in Ferrari Livery (From $2,900) – Like the cars from Maranello, this compact, transportable system combines beauty and high performance in one svelte product. With 80 watts per stereo channel, the award-winning Meridian F80 handles most digital audio formats, including CD, DVD, MP3, WMA, DAB, ...

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Articolo

Gift Ideas 7: Racing Sim

Written: December 29, 2007

Sony PlayStation 3 ($400-500), Gran Turismo HD (free demo) and Peripherals – In the history of computer gaming—a grain of sand in an hourglass but forever in the world of silicon chips—PlayStation and Gran Turismo together have been the definitive racing sim. That is all the more true with the ...

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Articolo

Gift Ideas to Rev Up the Holidays

Written: December 1, 2007

<p>Gift ideas for the supercar fan and family abound this season as Ferrari, Maserati and Lamborghini offer more and more quality branded goods. When you spot Arancio-colored ornaments with that familiar gold-on-black bull, you know even the bad boys from Sant&rsquo;Agata have gotten into the holiday spirit. (Although with those ...

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Bollettino

Heir Induction

Written: December 30, 2007

Design legend Sergio Pininfarina was inducted into the Automotive Hall of Fame recently. After dozens of memorable designs for carmakers of every stripe, we can say Pininfarina has saved his best for Ferrari and Maserati. Witness his Ferrari Daytona, F40, 550 Barchetta, 612 Scaglietti, the current Quattroporte and luscious new ...

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Compagnia

HRAG Hosts F1 Engineers (to Be)

Written: December 13, 2007

HRAG Hosts F1 Engineers (to be) – Racing is a raison d’être at High Road Auto Group. So we were happy to provide the venue for a recent F1 race. That’s right— F1 race. More properly, the competition was a race amongst miniature cars and part of F1 in Schools, ...

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Corse

Last Stop, New Jersey

Written: December 31, 2007

The Ferrari Challenge will be one of the first events held at New Jersey Motorsports Park. But the embryonic facility already has a pedigree of sorts. It is owned and being developed by Harvey Siegal, the principal and driving force behind VIR’s resurgence the past nine years.

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Compagnia

Runway Models

Written: December 1, 2007

In other company news, High Road Auto Group lent cars and prestige to last month’s launch of ProJet, a new aviation consulting and aircraft management firm at Winchester Regional Airport. ProJet put on the dog for the affair, delivering guests by limo to a spanking-new hangar filled with food, champagne, ...

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Bollettino

Scuderia, Superleggera make evo COTY List

Written: December 19, 2007

Cars of the Year – evo magazine announced a short list of cars it considers contenders for its eCOTY Award. On that list are the F430 Scuderia and Gallardo Superleggera. “Don’t think for a moment that the Superleggera is just a Gallardo with a few overwrought embellishments. It’s a stunning ...

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Events

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