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Browse by Newsletter: #7 (20)

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La Strada Maestra

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Newsletter Awards

  • 2008 Communicator Silver Awards

    Writing, Feature Article, Design, Overall Newsletter

  • 2007 MarCom Gold Award

    Newsletter Writing

Bollettino

Alfabama

Written: February 1, 2008

Alfa Romeo will open a factory somewhere in the US, Fiat Group CEO Sergio Marchionne forecasts. Given the dollar’s weakness against the euro, a manufacturing beachhead here is vital if Alfa’s impending return to the North American market is to succeed, Marchionne explains. Even then, the Canadian-Italian mogul says, the ...

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Compagnia

Azzam Altahir Joins Maserati of Washington

Written: February 4, 2008

There are three things you should know straight away about our newest sales advisor, Azzam Altahir: he was born and raised in Baghdad, he’s nuts about drop-tops, and although he comes from a family of physicians, what goes on in hospitals makes him squeamish. These matters are related.
...

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Bollettino

Bastards: Mustardo

Written: February 6, 2008

Across the Universe in Bizzaro World – Why anyone would want a car like this much less actually go to the considerable trouble to build it, we don’t know. But a guy from Cleveland wedged perfectly good Gallardo mechanicals under a Mustang body. (Note the half-hearted Gallardo treatment at the ...

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Articolo

Detroit: Ferrari BioFuel

Written: February 9, 2008

Down in Maranello, 6,400 Ferraris left the factory last year, 8 percent more than the previous year and an all-time record. But in a sign Ferrari is looking ahead to future challenges, in Detroit they showed the F430 Spider Bio Fuel. Although Maranello doesn’t do concept cars as a rule, ...

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Articolo

Detroit: Maserati QP Cento, Sport GT

Written: February 11, 2008

Not to be outdone at Detroit, Maserati unveiled the Quattroporte Collezione Cento. For the Latin-challenged, the name means this special edition of the Maserati flagship will be limited to 100 individually numbered examples. The Cento receives unique ivory paint and tufted Poltrona Frau leather seats in Cuoio (rich tan). Onboard ...

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Articolo

Detroit: Rampaging Bull

Written: February 8, 2008


Lamborghini showed off a Gallardo Spyder and nearly-matching LP640s (Spyder and Coupé) at Detroit in new colors now available through the Ad Personam personalization program. The Gallardo wore Marrone Apus, a brown-black hue in matte finish à la the Reventón. Like that car’s signature Grey Barra color, Marrone Apus ...

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Articolo

Ferrari First: Ceramic Brakes Standard on Entire L

Written: February 12, 2008

Whether on an ambling two-lane or rowdy road coarse, going fast is as much about late braking as anything else. The longer you carry speed into a corner, the harder you must brake before turn-in, and so the hotter the brakes. (In physical terms, braking simply converts kinetic energy to ...

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Corse

Ferrari Launches F2008 Rocket

Written: February 12, 2008

Ferrari revealed its F2008 Formula 1 car last month. Outwardly anyway, it does not appear to be the big change the F2007 car was from the previous year’s. But technical director Aldo Costa characterized the car as “completely new, even though you can’t make radical changes because of the regulations.” ...

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Corse

FIA GT Preview

Written: February 13, 2008

The FIA GT Championship series, won in GT1 by Maserati and by Ferrari in GT2 last season, will evolve into separate championships, the FIA World Motorsports Council decided. In 2010 there will be a world championship for GT1 cars and a European championship for GT2, the latter effectively replacing the ...

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Bollettino

History on the Head of a Pin

Written: February 16, 2008

The Ferrari Store is offering a collection of enameled brass pins featuring the 60 graphics created from company annals for last year’s anniversary celebration. A different graphic graces each of the 60 anniversary-edition 612 Scagliettis produced. The pin set is mounted on a wooden backing covered in red silk. Below ...

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Compagnia

HRAG Steals the Shows

Written: February 19, 2008

HRAG cars stole the show at Virginia Beach and again at the DC Convention Center last month. A video of the earlier event starts with a lingering montage of our Italian supermodels. You may view that video at the link below, but only after watching a short commercial. With luck, ...

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Bollettino

I Left It Here Somewhere

Written: February 14, 2008

Hedge fund principal Bertrand Des Pallieres is a busy guy, what with about $350 million under management. So he keeps a Maserati Coupé parked in congested downtown London for quick getaways. Or so he thought. Some time had passed since his last motoring, and when he went to retrieve the ...

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Bollettino

Lamborghini Headlines Pebble

Written: February 18, 2008

Pebble Beach organizers are singing Italian. They named Lamborghini and Lancia as honored marques for this year’s concours. “Fantastic styling, an impressive race history and innovative engineering are earmarks of Lancia’s more than 100 years of automotive manufacturing,” says, concours chairperson Sandra Kasky Button. “Lamborghini, the ‘bad boy’ from Italy, ...

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Divertimenti

Maseratis FIA GT championship, 50 Years On

Written: February 20, 2008

Maserati is celebrating its glorious 2007 FIA GT championship season on the web. Like last year’s effort to commemorate the 50th anniversary of Juan Manuel Fangio’s fabled world championship in a 250F, the newly dedicated site is a masterful blend of multimedia that chronicles Maserati’s assault on the crown.

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Compagnia

MoB: Jack Davis Named GM

Written: February 18, 2008

Jack Davis has been named general manager at Maserati of Baltimore. Jack moves from Maserati of Washington, where he had been a sales advisor since 2004. “Sure, I’ll miss it. I enjoy sales and interacting with people,” Jack says. “But really, that hasn’t changed. I’ll still talk with everyone who ...

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Divertimenti

NBC Reaches for Top Gear

Written: February 20, 2008

Ripping off British television seems a popular expedient for American networks these days. For example, NBC has done well with The Office, a remake of the BBC original and Thursday night staple here. Now the network will attempt to replicate Top Gear, that over-the-top and oh-so-British program. Hollywood Reporter says ...

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Compagnia

New Year, New Design

Written: February 28, 2008

<p>Happy New Year from High Road Auto Group. If that strikes you as belated, recall that La Strada Maestra was on hiatus last month. Our purpose was to retool the newsletter in that time. The boss wanted something &ldquo;more scannable&rdquo; and has provided four more pages of real estate in ...

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Divertimenti

Short Fill

Written: February 19, 2008

Our expanded format allows mention of the kind of interesting trifles that got crowded out heretofore. In this category we include web videos. These have been out awhile, so forgive us if you’ve seen them. The links follow.

The Alfa 8C Competizione commercial tugs at your heartstrings ...

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Bollettino

Speaking of Pinheads

Written: February 27, 2008

Craig and Sondra Harrington named their child Lexus after deciding Porsche didn’t go so well with Marie, the middle name of choice. Lexus may rhyme with their home state of Texas, but the inspiration was in fact more serendipitous. “When I said no to Porsche, [Craig] looked up and saw ...

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Articolo

Winter Blues, Italian Style

Written: February 1, 2008

We’ll admit that winter isn’t the best time for gearheads. But if you’ve got the mopes this season, Prozac may be your only hope. Because after what was surely among the best years ever for Italian supercar fans, indications are the best is yet to come. Ferrari, Maserati and Lamborghini ...

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Events

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