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La Strada Maestra
- 2008
- Issue 16: Nov/DecNov/Dec Issue 16
1.
2. - Issue 15: OctoberOctober Issue 15
1.
2. - Issue 14: SeptemberSeptember Issue 14
1.
2. - Issue 13: AugustAugust Issue 13
1. New Website Launches
2. Maserati Looks Fine in '09 - Issue 12: JulyJuly Issue 12
1. Nothing But Blue Skies
2. Theme Parks - Issue 11: JuneJune Issue 11:
1. California Dreamin
2. Lamborghini Grand Opening - Issue 10: MayMay Issue 10:
1. Steering Toward the Next Apex
2. WV Costly for Car Owners - Issue 9: AprilApril Issue 9:
1. Ferrari F149 GT A Go
2. LP560-4, Gran Turismo S - Issue 8: MarchMarch Issue 8:
1. A Case For Space
2. Killer Cinqueporte - Issue 7: FebruaryFebruary Issue 7:
1. Articolo: Detroit, Etc.
2. New Year, New Design - 2007
- Issue 6: DecemberDecember Issue 6:
1. New Track for '08 Challenge
2. Sequel: 'FXX Reloaded' - Issue 5: NovemberNovember Issue 5:
1. GranTurismo Here Now
2. Tips for Winter Storage & Driving - Issue 4: OctoberOctober Issue 4:
1. Italians Rock the House at Frankfurt
2. Baltimore Grand Opening - Issue 3: SeptemberSeptember Issue 3:
1. Future Ferrari is Lean and Green
2. Dealerships, Track Events Grow - Issue 2: AugustAugust Issue 2:
1. To Be Driven and Driven Its Been
2. War Changes Everything - Issue 1: JulyJuly Issue 1:
1. Road Cars, Racing, and Maserati
2. In Change is Opportunity
FMoW 2005-07
- 2007
- JuneVol 14 No 6
1. Bennett Sets Record
2. Raduno Primavera Recap - MayVol 14 No 5
1. M.O.B. Now Open
2. The Racing Line - AprilVol 14 No 4
1. Gran Turismo
2. MC12 Carbon Copy - MarchVol 14 No 3
1. 612 Scaglietti Celebrates 60
2. Pre-Owned Maserati Cert. - FebruaryVol 14 No 2
1. Ferrari Innovation Pays Off
2. 612 Scaglietti GTC - JanuaryVol 14 No 1
1. QP Automatic Arrives
2. Hibernation Rituals Rethought - 2006
- DecemberVol 13 No 12
1. 20,000M To Prove A Point
2. Alfa's U.S. Reintroductoin - NovemberVol 13 No 11
1. Maserati Shines at Monterey
2. Perfect Gift Solutions - OctoberVol 13 No 10
1. Ferrari's Going Everywhere
2. GranSport Spyder Secret - SeptemberVol 13 No 9
1. Service Records Add Value
2. Synergy's Unique Value - AugustVol 13 No 8
1. Retro 612s
2. Maserati Hits High Notes - JulyVol 13 No 7
1. Curiosity, Luck and the Coppa
2. Sucking Air Mysteries - JuneVol 13 No 6
1. 599 Acceleration Evolution
2. Sport GT Tweaks - MayVol 13 No 5
1. Ferrari Individuality Returns
2. Raduno Primavera Blossom - AprilVol 13 No 4
1. 599 Technology Transfer
2. Building The Maserati Niche - MarchVol 13 No 3
1. Classic Ferrari Preservation
2. Honors, Prestige Goes To QP - FebrauryVol 13 No 2
1. 599 GTB
2. 2005 Maserati Strides - JanuaryVol 13 No 1
1. Challenge Evolution
2. Future Ferraris - 2005
- DecemberVol 12 No 12
1. Ferrari Takes China
2. Tifosi Days and Holidays - NovemberVol 12 No 11
1. GG50 Concept Car
2. Ferrari Innovation Goals - OctoberVol 12 No 10
1. 360 Challenge GT
2. Blind Man, Maserati Set Record
LW 2005-07
- 2007
- JuneVol 3 No 6
1. Murcielago Superleggera
2. Raduno Recap - MayVol 3 No 5
1. Gallardo at Strathmore Hall
2. The Racing Line - AprilVol 3 No 4
1. Faster Is Better
2. Lamborghini Old School - MarchVol 3 No 3
1. Gallardo 5,000th Milestone
2. Gallardo Hits Box Office Gold - FebruaryVol 3 No 2
1. Gallardo Spyder: Perfect Dream
2. Lamborghini Production Up - JanuaryVol 3 No 1
1. LP640 Roadster, Still Extreme
2. Gallardo: Italian GT3 Title - 2006
- DecemberVol 2 No 12
1. Gallardo Vs. Porsche
2. Gallardo Dominates and Sets Records - NovemberVol 2 No 11
1. Feeding the Aficionado's Mind
2. LP640 Versace: The Perfect Gift - OctoberVol 2 No 10
1. LP640 Darwinism
2. All-Star Gallardo Nets Big Bucks - SeptemberVol 2 No 9
1. We Drive The LP640
2. Miura Prices On The Rise - AugustVol 2 No 8
1. LP640: Power Generation
2. Keeping an Egear Sharp - JulyVol 2 No 7
1. LP640 In The Navy
2. Gallardo GTR at Nurburgring - JuneVol 2 No 6 ???
1.
2. - MayVol 2 No 5
1. Murcielago At 2000
2. May 7th: The Beginning - AprilVol 2 No 4
1. A Long Time Coming
2. Murcielago Draws First Blood - MarchVol 2 No 3
1. LP640, New King of the Hill
2. 2005 Goal Achieved - FebrauryVol 2 No 2
1. Concept M: Revisiting the Miura
2. Spyder Makes DC Debut - JanuaryVol 2 No 1
1. Enbracing The Radical Within
2. Gallardo Starts Victory Hunt - 2005
- DecemberVol 1 No 8
1. Lamborghini Success and Costs
2. Lamborghini Stuff - NovemberVol 1 No 7
1. Lamborghini's Under The Hammer
2. Murcielago On Steroids - OctoberVol 1 No 6
1. Simply Revolutionary
2. Going Hollywood
Newsletter Awards

2008 Communicator Silver Awards
Writing, Feature Article, Design, Overall Newsletter

2007 MarCom Gold Award
Newsletter Writing
60 Years On
Written: December 19, 2007
Ferrari threw one heck of a birthday party for itself this year. Nearly yearlong and practically glo-bal in scale, the celebration of an illustrious history ran from elaborate fetes to Felipe’s donuts in Bernie Ecclestone’s priceless 375 F1—winner of the 1951 British GP, the Scuderia’s first F1 victory. At the ...
Adventures in Branding
Written: August 9, 2007
Formula One Licensing BV lost its bid to trademark the “F1” designation in Britain. The court ruled that the public recognizes F1 as a form of motor racing, not a brand name. Despite the ruling, the F1 logo remains a protected property of the racing body. Meanwhile, the company has ...
Alfabama
Written: February 1, 2008
Alfa Romeo will open a factory somewhere in the US, Fiat Group CEO Sergio Marchionne forecasts. Given the dollar’s weakness against the euro, a manufacturing beachhead here is vital if Alfa’s impending return to the North American market is to succeed, Marchionne explains. Even then, the Canadian-Italian mogul says, the ...
Andale
Written: November 27, 2007
Interesting things are coming out of Parma these days, and we don’t mean the somnolent Cleveland ‘burb of polka-playing geriatrics. Luca Serafini is a student of industrial design at the University of Parma, up the road a piece from Lamborghini headquarters in Sant’Agata. The aspiring designer penned the Embolado concept ...
Automobile Names F430, F40, Muira Among 25 Greates
Written: September 1, 2007
Automobile magazine just named the Ferrari F430, F40 and Lamborghini Muira three of the 25 greatest cars of all time. The finalists were culled from a short list of 25 cars in each of five categories. Of those, the Ferraris were named in two categories, Driver’s Cars and Supercars. The ...
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Bastards: Mustardo
Written: February 6, 2008
Across the Universe in Bizzaro World – Why anyone would want a car like this much less actually go to the considerable trouble to build it, we don’t know. But a guy from Cleveland wedged perfectly good Gallardo mechanicals under a Mustang body. (Note the half-hearted Gallardo treatment at the ...
Busted: John Law Cracks Down on Speeders
Web Exclusive
Written: July 2, 2008
Your right foot may actuate the gas pedal, but in the course of street racing, testosterone invariably takes control. When the cars involved are a 599 GTB and a Bugatti Veyron across all lanes of traffic on a crowded section of England’s M27—including a 50-mph roadwork zone—you can bet many ...
Celebrating 60 in Style
Written: July 12, 2007
Ferrari unwrapped a commemorative edition 612 Scaglietti late last month in the ongoing celebration of its 60th birthday. But it is no present to itself. The Sessanta, or Sixty, will be so exclusive, Ferrari president Luca di Montezemolo said even he won’t be able to get one. Naturally, just 60 ...
Criminally Stupid
Written: June 11, 2008
Frank Singleton was just released from jail in Palm Beach with no money and no ride home. ‘Simple,’ he thought, ‘I’ll just boost a car from that woman in the parking lot.’ Trouble was, the car was a stick, which the 21-year-old didn’t know how to drive. He did solve ...
Debutants at Goodwood
Written: July 26, 2007
The Goodwood Festival of Speed in the English countryside is basically a 1.16-mile hillclimb over the Duke of Richmond’s lawn and back 40. But it’s also Ringling Brothers, Ascot Park and Tiffany rolled into one. No surprise then that Lamborghini and Maserati chose the event last month to show their ...
Edo Gilds the Lily
Written: September 7, 2007
In the can’t-leave-well-enough-alone department, German tuner Edo Competition has done its handiwork on one of the 12 Maserati MC12 Corsas in existence. The Corsa is a road-going version of the fabulously successful MC12 GT1 racecar (itself an iteration of the FXX, a corporate cousin). Under FIA GT homologation rules, Maserati ...
F430 Scuderia Here
Written: August 24, 2007
Ferrari completes its V8 trilogy with the introduction of the F430 Scuderia. The new car is lighter and even more powerful than the F430 coupe and spider it joins and sports technical innovations unique to the F430 series. As such, this bad boy succeeds the 360 Challenge Stradale as the ...
Ferrari Fire
Written: December 12, 2007
Ferrari Fire – Wildfires in California are a regular feature of the landscape. Like hurricanes, they even get named. This October the most devastating was the Witch Fire that threatened much of San Diego. But to gearheads it may be better known as the Ferrari Fire. The blaze consumed a ...
First Drive: Alfa 8C Competizione
Written: December 4, 2007
Reviewers are getting their first drives in the Alfa Romeo 8C Competizione, coming to the US in July but already on sale in Europe. Based on their euphoria, expect the 8C on many a best-car list next year.
The 444-hp-V8-powered, carbon-bodied Alfa, torn free of the Balocco, ...
Fuel for Debate
Written: September 12, 2007
One third of Americans considers global climate change “the single biggest problem the world faces today,” according to a recent Washington Post-ABC News-Stanford University Poll, double the number a year ago. Half said the matter is “extremely” or “very” important personally. However genuine, an issue so profound is bound to ...
FXX Evoluzione: The Beat Goes On
Written: December 8, 2007
Ferrari rolled out a new and improved version of the FXX, the rolling test bed that 20 privileged participants have paid a high fee to drive at various events the past two years on the company’s behalf. The new FXX is called Evoluzione, and for good reason. With a thousand ...
GranTurismo, QP in Good Company
Written: August 14, 2007
In last month’s genealogy of the new Maserati GranTurismo, we detailed the development of the A6, the company’s first production road car. Now there is this. At Salon Privé in London last month, Jay Kay took top honors with his knock-down gorgeous black Maserati A6 G54. Upon receiving the Grand ...
Heir Induction
Written: December 30, 2007
Design legend Sergio Pininfarina was inducted into the Automotive Hall of Fame recently. After dozens of memorable designs for carmakers of every stripe, we can say Pininfarina has saved his best for Ferrari and Maserati. Witness his Ferrari Daytona, F40, 550 Barchetta, 612 Scaglietti, the current Quattroporte and luscious new ...
History on the Head of a Pin
Written: February 16, 2008
The Ferrari Store is offering a collection of enameled brass pins featuring the 60 graphics created from company annals for last year’s anniversary celebration. A different graphic graces each of the 60 anniversary-edition 612 Scagliettis produced. The pin set is mounted on a wooden backing covered in red silk. Below ...
I Left It Here Somewhere
Written: February 14, 2008
Hedge fund principal Bertrand Des Pallieres is a busy guy, what with about $350 million under management. So he keeps a Maserati Coupé parked in congested downtown London for quick getaways. Or so he thought. Some time had passed since his last motoring, and when he went to retrieve the ...
Lamborghini Headlines Pebble
Written: February 18, 2008
Pebble Beach organizers are singing Italian. They named Lamborghini and Lancia as honored marques for this year’s concours. “Fantastic styling, an impressive race history and innovative engineering are earmarks of Lancia’s more than 100 years of automotive manufacturing,” says, concours chairperson Sandra Kasky Button. “Lamborghini, the ‘bad boy’ from Italy, ...
Lamborghini Intros Pre-owned program, Goes Own Way
Written: June 18, 2008
Lamborghini will roll out its own certified pre-owned (CPO) program by the end of the year, according to CEO Stephan Winkelmann. He says the program will start with dealers in the U.S. and Europe and will eventually be offered worldwide. Only authorized dealers will offer the service, the details of ...
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Model Updates
Written: October 10, 2007
Reflecting its high build quality, Lamborghini has upped its warranty to three years with unlimited mileage on all 2008 models. Other model-year changes are as follows. The Gallardo gets an onboard computer, heated mirrors (both standard equipment) and USB connection (a no-cost option in place of the CD loader). Other ...
Naked Ambition Part 1: Game On Lamborghini
Written: May 2, 2008
Lamborghini wants to sell 2,500 cars worldwide this year, 4 percent more than last year, the best on record. With the fabulous Gallardo LP560-4 now in the lineup, that goal may be conservative, especially since Lamborghini just announced the new car would list for $198,000. In the realm of supercars, ...
Naked Ambition Part 2: Gag Gift & Topless Bimbos L
Written: May 7, 2008
With the LP560-4’s performance numbers, passengers may get a little queezy from time to time. For them, it’s Dramamine or the Automobili Lamborghini “sick-bag.” That’s right, the company is selling a barf bag on its website. Black in the bad-boy tradition and replete with company script and logo, the item ...
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Naked Ambition Part 3: Maserati Uncovered
Written: May 18, 2008
One class act is soon to go topless. Maserati confirmed that the GranTurismo convertible would be in showrooms by next March. The company hasn’t said whether the drop-head GT would come as a ragtop or retractable hardtop nor if the plan includes the new 440 hp GranTurismo S. What is ...
Naked Ambition Part 4: Style File
Written: May 13, 2008
As we reported in March, Bertone is on the verge of collapse. Once a top-tier coachbuilder, the Turin firm has fallen on hard times. Hampered by an internecine battle for control of the company’s destiny by feuding heiresses, efforts to find a domestic solution have failed. Bankruptcy court is now ...
Naked Ambition Part 5: Ferrari Says Hello Tata
Written: May 22, 2008
Something we don’t put much stock in as yet is the suggestion that Ferrari will sell part of itself to aforementioned Tata, the acquisitive Indian conglomerate. Company kingpin Ratan Tata told Italy’s L Espresso that he’s always dreamt of being a Ferrari stakeholder. That and a fighter pilot. What adolescent ...
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On a Bender Part One: Stradale Down Under
Written: June 11, 2008
“Hi, dad. Um, I got into a bit of a fender bender with the Stradale.” Pity the fool who had to dial up the old man with that news. The details include a lamppost on some street corner Down Under and speeding—the catch-all for a wide gamut of sins, including ...
On a Bender Part Three: Dont Call a Wrecker in
Written: June 17, 2008
If you are in Riyadh, Saudi Arabia and break down or crash, you may want to think twice about calling a wrecker. It seems they are confused on the term there, judging by a recent video at Neatorama. After service like this, even a salvager won’t find much use for ...
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On a Bender Part Two: Where Supercars Go to Die
Written: June 10, 2008
Ever wonder where old supercars go to die? In Europe it is likely going to be Eurospares, an Essex wrecking yard that dismantles 40 Ferraris, Maseratis and Lamborghinis a year. The company claims to hold the continent’s largest inventory of salvaged parts off such vehicles—all within its 12,000 sq. ft. ...
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Scuderia, Superleggera make evo COTY List
Written: December 19, 2007
Cars of the Year – evo magazine announced a short list of cars it considers contenders for its eCOTY Award. On that list are the F430 Scuderia and Gallardo Superleggera. “Don’t think for a moment that the Superleggera is just a Gallardo with a few overwrought embellishments. It’s a stunning ...
Speaking of Pinheads
Written: February 27, 2008
Craig and Sondra Harrington named their child Lexus after deciding Porsche didn’t go so well with Marie, the middle name of choice. Lexus may rhyme with their home state of Texas, but the inspiration was in fact more serendipitous. “When I said no to Porsche, [Craig] looked up and saw ...
Squashing Crime
Written: November 3, 2007
What do you do with an unclaimed Ferrari 456 GT sans transmission, electronics and a few other parts? If you are customs officials in Thailand, you drive over it repeatedly with a 60-ton excavator. It seems this passes for crime fighting in some parts, although we’d argue that destroying a ...
Style File: Touring Returns, Bertone on Thin Ice,
Written: June 11, 2008
All things considered, the past few weeks were good ones for troubled Italian car designers. Stile Bertone was given a new lease on life by the bankruptcy court, and Pininfarina got several takers for its private placement that will reduce a crushing debt load. But the most splendid news is ...
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Summer Sizzle
Written: August 20, 2008
Carbecues, Smokin’ Open-wheelers, Aussie Run on Exotics
The boys at AutoWeek got to smokin’ something funny earlier this summer and put together a short list of car-like barbeque grills. While the Freedom Grill can be mounted to a trailer hitch, it puns on the opposite vehicular extremity ...
Tatted Gallardo
Written: November 1, 2007
From the files of the criminally insane comes this arrestingly tatted Gallardo, a “5150” if ever we saw one. Strangely, not much is known about the car, given the owner probably isn’t the shy type. Near as we can figure, his inspiration came from the cable-TV hit, Nip/Tuck, wherein a ...





